Extended Reality in Retail

You’ve heard of virtual reality, where a head-mounted display device immerses the user in a visual world. You’ve heard of augmented reality, where the user wears glasses or another device that projects images in front of them but enables them to still see real objects around them.

You may have heard of mixed reality, the merging of real and virtual worlds where physical and digital objects co-exist and can interact. And you may have heard of 360-degree video — recording a view in every direction simultaneously using an omnidirectional camera or a collection of cameras.

But there’s a good chance you’ve not heard of Extended Reality, which combines Virtual Reality, Augmented Reality,  Mixed Reality and 360-degree video in one medium. Extended Reality makes it possible to visualize what a different colored car might look like when viewing an actual car in a dealership.

 The presentation said Extended Reality will redefine the ways people will interact with technology — ways that have yet to be imagined — and could represent a $110 billion market by 2025.

“Anything that is designed can be virtually designed,” Extended Reality decreases the cost of design and offers new ways of solving challenges and selling products. Extended Reality also enables digital workers, pointing to glasses that allow workers to view digital information in their line of sight.

“It’s going to be seamless and it’s going to be integrated to something you are already doing,”, who sees Extended Reality playing a role in self-service environments.

Conclusion “It’s a reality, it is coming,” challenging the audience to consider if they should have an Extended Reality strategy. While Extended Reality emerges, the more established immersive technologies — Virtual Reality, Augmented Reality and Mixed Reality, continue to expand.

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Extended Reality (XR)